It’s a matter of light and depth.
I was born in Hackney, London to Guyanese parents and grew up with a desire to create by any means necessary.
My inspiration is and has always been the effect light has on the things around me. The challenge of capturing light that communicates something about my compositions is what I rise to and I'm constantly trying to improve my eloquence. Unfortunately this is also one of the main reasons I've struggled with the concept of specialising.
My fascination with people was the reason I picked up a camera as a curious boy, so it's no surprise I started my professional career shooting Portrait and Fashion work. I still enjoy portrait work although the lion share of my working portfolio is Architecture, Interiors and Advertising. The latter allow’s me to work across different genres of photography, and with communication and presentation being my key strengths, it's an ideal outlet for my work.
I have been associated with OLYMPUS Digital UK since November 1999 and during this time have exhibited work with a host of celebrated photographers that included David Bailey, Patrick Lichfield, Mary McCartney Donald and John Swannell.
With a philosophy based on light, shapes and space I’m constantly working on personal projects as a means of creative growth.
I take inspiration from many things in life but topping the list is my partner, son and daughter whose patience, love and understanding keep me humble and centred.
Cleveland also teaches A Level Photography at East Berkshire College (Windsor Campus)
I like to work closely with architects and/or developers to understand the trials, tribulations and passions of their projects. I enjoy the challenge of working to specifications and, dare I say, tight deadlines.
The philosophy for my work is Light, Shapes & Space. I identify the best time of day for the light, find the best perspective to communicate what the key focuses are and use the space in my viewfinder to compose and present.
Your vision is my passion. Capturing your concept and the details that illustrate your style and creativity is my main objective. Your work inspires and captures the imagination of it's dwellers or visitors and mine is to showcase yours.
We both rise to the challenges of working with space. Yours could be anything from the smallest room in the house to a grand hall and, mine is how to capture it in my frame. Once you have completed your challenge then mine begins. With your direction I have no doubts that I'll complete mine.
My speciality is visual communication and I'm constantly working towards ways to improve. Over the years this has been rewarded by the commissions I have been grateful to receive.
Being involved with a project at the earliest stages greatly improves my ability to realise your vision. I'm just as happy conceptualising as I am working to carefully detailed directions.